Promoted Listings that remain a cost-per-sale model (sellers only pay when they sell) have been rebranded to Promoted Listings Standard (PLS). Grow your eBay sales in 2022! Download our FREE Ecommerce Planner 2022!ĮBay Promoted Listings can now be used as both a pay-per-sale (PPS) and pay-per-click (PPC) model.Īs of September 2021 eBay announced the expansion of the Promoted Listings portfolio. If you have great products that attract no traffic: the problem may be high-volume, saturated searches (competition for listing visibility can be tough).Halloween gadgets) and want to keep their sales up outside peak sales seasons. If you offer products at similar prices to your competitors and your pricing doesn’t stand out, promotion can prevent your listings from being pushed down.What are the benefits of Promoted Listings?ĮBay’s Promoted Listings can be effective in the following circumstances: eBay will pull the seller’s promoted listing based on its relevance to the search and ad investment. They’re displayed in top places on eBay and may also appear in search results. Promoted Listings are ads or sponsored items that allow sellers to increase their product visibility and sales. Is eBay Promoted Listings worth it? Promoted Listings: review & key information (Q&As) What are Promoted Listings on eBay? How to set up eBay Promoted Listings Standard? What are eligibility requirements for eBay Promoted Listings Standard? How much does eBay Promoted Listings cost? What is eBay’s advertising model (PPC, PPI, PPS)? What are the benefits of Promoted Listings? Get FREE access to eBay Advertising GuideĬlick the links below to go directly to the topic of your interest:
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